Accor recycles their old brand Pullman

It looks like Accor is revising their strategy towards their different hotel brands. We have seen recently the emergence of new brands and Pullman is one of them.

The group Accor has re-used this old brand to make Pullman their upscale hotels brand designed for business travelers. Pullman used to be these luxury trains where you could dine and sleep in cosy cabins for long journeys. By the look of their website, rooms will be equipped with the latest technology to fit young business travelers’ expectations. I can’t wait to test this new product later on this year.

The first Pullman hotel to see the light will apperently open in December this year somewhere in Europe. The group has announced that the chain will include about 250 hotels by 2015.

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