Day 1 at EyeforTravel Distribution Summit, I attended a CRM & Loyalty session moderated by Dimitrios Buhalis with speakers from Hilton Hotels, Hertz Europe and CM4P.

A lot of figures were given in terms of the usage from Social Networking Sites.

MSN Messenger (an instant messaging (IM) tool) grabs about 64% global share among all IM tools available with 70% in Europe. About 1 Million messages are sent per day through that facility.

MySpace accounts for 300 Million users today with 6.3 Million users in the UK which makes the social networking site the 3rd virtual country in terms of population (= Internet users)

Wikipedia site get found for 1 page every 200 pages viewed on the Internet.

112 Million blogs have been created so far.

The top 10 websites in the world with the most traffic has very  much changed this year compared to previous years. 6 social networking sites feature among the top 10 sites with the most traffic now.

I have actually found a similar pattern in the UK thanks to Hitwise.

LinkedIN - my favourite business social networking site - has over 22 Million registered users with 3.2 Million visitors per month.

So what to do with all these social networking sites:

1. Try these sites for yourself
2. Understand what you want to achieve
3. Then experiment

Technorati Tags: eyefortravel distribution summit, eyefortravel