FreshTV aims to be the YouTube in Travel

Posted by on October 3rd, 2007 filed in Guest Reviews, Travel 2.0, Videos, New Entrants

Travolution yesterday announced the launch of FreshTV, the first online TV channel where travellers talk about their latest holiday experience. FreshTV is in partnership with FreshHolidays, property of the On Holiday Group owned and managed by Steve Endacott. For the moment, 25 videos have been posted. Travellers report back about their apartment in Martinique or their hotel in Magaluff. What’s different from what I have seen before is that people are filming themselves talking about their holidays rather than showing the property or the resort they stayed in.

As Kevin May from Travolution rightly said, I challenge this new web 2.0 initiative to see people giving a negative comment about their stay face to face on the camera. The reason why TripAdvisor is so popular with the good and bad reviews is because people are just writing words and it’s very hard to put a face to their past customers from a hotel point of view (unless they have mentionned their lastname and date where they have stayed in the hotel).

Something interesting is that travellers who posted a video get incentivised. Please tell me more…How much? Does that mean I get a night free at the hotel?

As mentionned before on HB, I have put together my different hotel videos from my trip in Oman and Dubai and this work is very much time consuming. Why?

This is a scenario for a 6 minutes movie.

1. Transfer the movie into the computer = 10 minutes
2. Edit / Cut / Paste / Add music / Remove useless native sound = 20 minutes
3. Convert the avi file into a lighter file (because site like YouTuve only allow 100MB per movie) = 5 minutes
4. Upload the movie in YouTube, Dailymotion: depends on your connection but recently I have experienced a 30 min transfer for a 70 MB movie

Total: nearly 1 hour.

So I am very pleased to hear that for a change a travel company is going to give me a bit of money for my hard work…Can I get more if the video is exclusively distributed on FreshTV?

That’s the other thing…there is new market in online video distribution. To get a good coverage, you need to upload your video in :

YouTube, Dailymotion, TripAdvisor, Vinivi, VibeAgent and now FreshTV…

I am looking forward to hearing more from that project.

Steve introduce the concept on this video.

Technorati Tags: freshtv, fresh tv, on holiday group, fresh holidays, steve endacott

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