HotelClub and its new advertising campaign in London
Posted by on January 18th, 2008 filed in Advertising, Marketing, Hotel Online Travel AgentWhilst taking The Tube (London Underground) this morning, I have taken a quick picture of the new ad from HotelClub, the online booking agent specialist. I couldn’t help noticing that the logo has changed a bit as well.
The new strapline is "We are very competitive in beds".
My feedback: it’s clever, funny and a bit audacious. Maybe the TV ad will be more suggestive. I haven’t seen any yet.
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