I have posted 3 weeks ago a question on LinkedIn and I have received 19 answers. Thanks for all of you who took a bit of their precious time to give some relevant answers.

If
you were about to invest into web 2.0 functionalities for your company
website, which of these will you integrate first ? 1/ Blog 2/ RSS 3/
User Generated Content 4/ Community 5/ Wiki Thanks for your help.

LinkedIn allows you to rate the answers and also nominate the best answer you’ve received.

After much consideration, I have taken the answer from Tim Henthorn from TIG Global:

" Each of these technologies has their place in your customer communications and interactions.

A company blog is a great way to involve consumers in your product, but
it does require a significant amount of maintenance. You must deliver
regular, pertinent content in order to keep an audience of readers
engaged.

RSS is a fantastic complement to your e-mail marketing strategy and
tends to reach the same audience. It requires a similar amount of
maintenance and content development.

User Generated Content can be captured on your own website and each
of your partners’ web sites via blog responses, e-mail and RSS
responses, hotel reviews and a Knowledge Wiki. Many well known sites
like TripAdvisor and TravelPost provide consumer directed services to
increase user generated content surrounding a hotel.

The real power of Web 2.0 for the hotelier is leveraging content
created within any one of these customer interaction vehicles into the
other vehicles. For instance, create a topic and post it as a blog,
then send it out via e-mail and RSS, and allow your customers or
partners to respond to it. This builds the sense of community around
your products and services and helps your customers know that you want
their feedback and will do whatever you can to address their needs.
Your aggregate learning can then be posted to a Knowledge Wiki for the
benefit of all other customers and partners.

Community = Content + Interactions. Web 2.0 offers us new
technologies to interact with our customers. Success will be created by
finding people inside and outside your company that understand both how
to create content around your hotel and how to use Web 2.0
technologies.

Best regards,

Tim Henthorn

TIG Global          "

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