Premier Inn launches a £9M ad campaign

In the time where corporations try to minimize the cost of travel and save on hotel spendings, Premier Inn decides to reinforce their image of being a "low cost" hotel chain by investing in a £9M advertising campaign.

The advertisements will feature Lenny Henry, a famous British writer, comedian and actor.

With 500 hotels across Great Britain, Premier Inn features among the top hotel chains in the UK and has been persistent in their strategy to deliver a best for value product. I still haven’t slept in one their properties yet. I might give it a try one day.

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