Why consumers over 40 haven't embraced social networking sites?
Posted by on July 4th, 2008 filed in Web 2.0eMarketer has released an article giving statistics and reasons why generations of people over 40 years old don’t use much of the social networking sites like Facebook or MySpace.
Here’s a partial answer from the study:
"Respondents said
their main concerns were privacy, time and just not seeing the point.
Although each of these barriers can be addressed, marketers might also
consider that social networks are just not yet the best way to reach
boomers."
Wrong, wrong, wrong..
The reason is simple, adults over 40 are too busy using dating sites like Match.com or Meetic.com. Bebo, Facebook are not the ideal place to date people. Is this correct ?
Visit the original article!!
http://www.hotel-blogs.com/guillaume_thevenot/2008/07/why-consumers-o.html
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